The All State Game is officially Powered by Under Armour, bringing one of the world’s leading performance brands into our coach-nominated Best-in-State athlete experience. Selected 6th–8th grade athletes will represent their state in official Under Armour athlete jersey kits as part of a three-day showcase built around recognition, development, competition, and Game Day.
This partnership strengthens the moment athletes are seen by coaches, selected for their work, and challenged to compete alongside the state’s best in an environment built for what comes next.
CHICAGO, IL — May 19, 2026 — The All State Game, a Chicago-based, coach-nominated Best-in-State showcase with a national footprint, today announced a multi-year partnership with Under Armour, naming Under Armour the official gear provider for the All State Game.
Through this partnership, the All State Game will be Powered by Under Armour, and Under Armour will provide the official gear each rostered athlete will wear at the event.
The All State Game is built around a simple purpose: helping hard-working 6th–8th grade athletes be seen, supported, and recognized through a meaningful state-level experience. Athletes are identified through a coach-nominated and coach-verified process that considers performance, leadership, sportsmanship, coachability, and the way they represent their team and community.
“The All State Game is about the athletes selected to represent the state, the coaches who helped identify them, and the families supporting them,” said Barry Tarter, National Director of the All State Game. “Through this partnership, Under Armour helps provide the official gear each rostered athlete will wear at the event. That matters because these athletes have earned their spot, and we want the experience to reflect the work they’ve put in.”
The All State Game gives selected athletes the opportunity to compete alongside top peers from across the state in a three-day experience that includes development, evaluation, competitive work, and a final Game Day showcase. The event is designed to celebrate athletes while keeping the focus on growth, preparation, and what comes next.
“Coaches are a big part of what makes this program meaningful,” said Simon Clements, Director of Coaches for the All State Game. “They help us identify athletes who are not only talented, but who show the effort, attitude, and character that make them strong representatives of their team and community. This partnership with Under Armour helps us better serve those athletes once they earn their place on the roster.”
As part of the partnership, families will also have access to an online All State Game x Under Armour pop-up store, where they can purchase additional event merchandise before the game. Each rostered athlete’s official gear for the event is included as part of the All State Game experience.
“Our goal is to make the All State Game feel special without losing sight of why it exists,” added Tarter. “It starts with the athlete, the coach who sees their potential, and the family that supports them. Under Armour helps us strengthen that moment in a practical and meaningful way.”
The All State Game is a coach-nominated, coach-verified Best-in-State showcase for selected 6th–8th grade athletes. Based in Chicago with a national footprint, the All State Game delivers a three-day development and evaluation experience that includes coach-led training, competitive work, and a final Game Day showcase. The program is built to recognize hard-working middle school athletes, test them alongside top peers, and help families understand how this milestone connects to continued growth and future opportunities.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel